Vol. 1 No. 6 (2024)

View Vol. 1 No. 6 (2024)
DOI: https://doi.org/10.62177/apemr.v1i6
Published: 2024-11-04

Articles

  • Optimization and Practice of Airline Ticket Pricing Strategy: A Comprehensive Analysis Based on Market Demand, Competitive Environment and Passenger Behavior

    Zipeng Leng
    52-56
    DOI: https://doi.org/10.62177/apemr.v1i6.106

  • Construction of Index System for College Students' Innovation and Entrepreneurship Ability: Evidence from Finance and Economics Colleges

    Yuan Tian, Qiang Wang
    1-7
    DOI: https://doi.org/10.62177/apemr.v1i6.80

  • Research on the Influence of Brand Marketing Strategy Diversification on Consumers' Purchase Intention

    Xinyue Zhang
    116-119
    DOI: https://doi.org/10.62177/apemr.v1i6.113

  • Research on the Influence Construction and Communication Mechanism of Fashion Brands Conducted by Social Media Platforms

    Boyang Bai
    40-43
    DOI: https://doi.org/10.62177/apemr.v1i6.104

  • Research on Corporate Innovation and Compensation Incentives

    An Junjie, Masri Bin Abdul Lasi
    151-158
    DOI: https://doi.org/10.62177/apemr.v1i6.120

  • Study on the Influence Mechanism and Coping Strategies of China's Export Trade Competitiveness under the Background of US Dollar Interest Rate Rise

    Qin Wang
    102-106
    DOI: https://doi.org/10.62177/apemr.v1i6.111

  • Research on the Driving Mechanism and Realization Path of High-Quality Development of China's Outdoor Sports Industry under the Perspective of Chinese Modernization

    Yuanhui Li, Min Yue
    72-86
    DOI: https://doi.org/10.62177/apemr.v1i6.99

  • Data-Driven and Sustainable Transportation Route Optimization in Green Logistics Supply Chain

    Qizhen Chen
    140-146
    DOI: https://doi.org/10.62177/apemr.v1i6.118

  • A Study on the Relationship between Innovative Models of Media Advertising and Consumer Perceptions

    Qiyi Chen
    66-71
    DOI: https://doi.org/10.62177/apemr.v1i6.109

  • Innovation and Entrepreneurship Education Reform in Finance and Economics Universities: A Study Based on Internet+ Era

    Weiwei Li, Teng Long
    87-95
    DOI: https://doi.org/10.62177/apemr.v1i6.94

  • The Causes, Effects and Countermeasures of the Eurozone Sovereign Debt Crisis: An In-Depth Analysis from the Perspective of Exchange Rate Fluctuations

    Kaiyue Wang
    130-134
    DOI: https://doi.org/10.62177/apemr.v1i6.116

  • Research on High-Quality Development of the Health Industry from the Perspective of Harmonious Coexistence between Humans and Nature

    Liangzhi Li
    56-60
    DOI: https://doi.org/10.62177/apemr.v1i6.107

  • Chinese Consumers' Satisfaction with Online Shopping Platforms

    Xi Wang, Chere' Cato Yturralde
    8-20
    DOI: https://doi.org/10.62177/apemr.v1i6.81

  • Research on the Integration and Optimization of Fashion Brand Marketing Strategy in the Digital Age

    Jialing Liu
    120-124
    DOI: https://doi.org/10.62177/apemr.v1i6.114

  • Research on the Difference and Influence Mechanism of Economic Performance of European and American Football Clubs under Different Ownership Structures

    Guanlin Chen
    44-51
    DOI: https://doi.org/10.62177/apemr.v1i6.105

  • Controlling Shareholder Equity Pledge and Non-financial Information Disclosure - An Empirical Study Based on the Text and Financial Data of Listed Companies in China

    Xixi Ye, zhanhao zheng
    159-171
    DOI: https://doi.org/10.62177/apemr.v1i6.137

  • Research on the Referential Significance of Procter & Gamble's Diversified Brand Strategy to Chinese Local Enterprises

    Linjing Xu
    107-115
    DOI: https://doi.org/10.62177/apemr.v1i6.112

  • Research on the Risks and Countermeasures of Migrant Workers' Returning to Their Hometowns to Start Businesses under the Background of the Rural Revitalization Strategy

    WenLing Liang
    34-39
    DOI: https://doi.org/10.62177/apemr.v1i6.103

  • Problems and Development Trends of Enterprise Informationization Management

    Yuhong Hu
    147-150
    DOI: https://doi.org/10.62177/apemr.v1i6.119

  • Study on the Deficiencies in the Presentation of Financial Statements of Enterprises and Countermeasures for Improvement

    Ji Yi
    96-101
    DOI: https://doi.org/10.62177/apemr.v1i6.110

  • The Impact of Chip Technology Innovation on the Marketing Strategy of Consumer Electronics Products: A Case Study of Smartphones

    Rui Li, Josephine S. Galanza
    28-33
    DOI: https://doi.org/10.62177/apemr.v1i6.96

  • Domestic and Foreign Smart Factory Development Status and Trend Analysis

    Jingxuan Lin
    135-139
    DOI: https://doi.org/10.62177/apemr.v1i6.117

  • Cross-Platform Advertising Integration Strategies from a Brand Communication Perspective Research

    Qiyi Chen
    61-65
    DOI: https://doi.org/10.62177/apemr.v1i6.108

  • Research on the Importance of Enterprise Cash Flow Management

    Dalin Wang
    21-27
    DOI: https://doi.org/10.62177/apemr.v1i6.82

  • Challenges and Countermeasures of Entrepreneurial Risk Management in Shared Bicycle Enterprises

    Hengzhi Guo
    125-129
    DOI: https://doi.org/10.62177/apemr.v1i6.115