A Study on the Relationship between Innovative Models of Media Advertising and Consumer Perceptions

Qiyi Chen

doi:10.62177/apemr.v1i6.109

Authors

Qiyi Chen New York University

DOI:

https://doi.org/10.62177/apemr.v1i6.109

Keywords:

Media Advertising Innovation, Consumer Perception, Digitalization

Abstract

Under the background of rapid development of digital technology, the communication mode of media advertising and consumer cognitive behavior are undergoing profound changes. Starting from the interaction mechanism between media advertising innovation mode and consumer cognition, this study proposes the strategies of strengthening social media and Netflix marketing based on consumer cognition, enhancing the specialization of vertical fields, and developing closed-loop analysis tools for consumer behavior, with a view to effectively enhancing the effectiveness of advertisement dissemination and promoting the in-depth interaction between brands and consumers.

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