Research on the Risks and Countermeasures of Migrant Workers' Returning to Their Hometowns to Start Businesses under the Background of the Rural Revitalization Strategy

Abstract

Under the background of rural revitalization strategy, migrant workers returning home to start businesses has become an important way to promote rural economic development. However, in the process of returning home, migrant workers are faced with complex and changeable risks, including market risks, technical risks, capital risks, policy and legal risks, and management risks. Market risk mainly stems from market information asymmetry and agricultural price fluctuation; technology risk is reflected in backward production technology and insufficient innovation ability; capital risk stems from capital shortage and poor financing channels in the early stage of entrepreneurship; policy and legal risk involves poor policy implementation and weak legal environment; and management risk stems from the lack of management ability and experience. To effectively address these risks, a series of countermeasures were proposed in this study. First, strengthen market