Research on the Influence of Brand Marketing Strategy Diversification on Consumers' Purchase Intention

Xinyue Zhang

doi:10.62177/apemr.v1i6.113

Authors

Xinyue Zhang Department of Xiandai Middle School

DOI:

https://doi.org/10.62177/apemr.v1i6.113

Keywords:

Brand Marketing Strategy, Diversification, Consumers' Willingness to Buy, Market Competitiveness

Abstract

This paper aims to explore the influence of brand marketing strategy diversification on consumers' purchase intention. In the increasingly fierce market competition, the diversification of brand marketing strategy has become an important means for enterprises to enhance market competitiveness. Through the in-depth analysis of the relationship between the diversification of brand marketing strategies and consumers' purchase intention, this paper aims to provide reference for enterprises to formulate scientific and effective brand marketing strategies. This paper considers that brand marketing strategy diversification has a significant impact on consumers' purchase intention, and puts forward a series of suggestions to optimize brand marketing strategy.

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