Analysis of the Current Development of the Youth Amateur Basketball Training Market and Optimization Strategies

Abstract

 To examine the current conditions of youth amateur basketball training institutions, this study takes the basketball training market in Fuyang City, Anhui Province, as an illustrative case. A mixed-method design was adopted, integrating literature review, questionnaire surveys, and expert interviews. The analysis focused on three stakeholder groups: training institutions, participating students and their parents, and institutional managers and coaches. The findings indicate that, although the market has continued to expand, venue and facility conditions have improved, and demand among students and parents has increased, several constraints persist. These include a limited range of business models and financing channels, insufficiently effective governmental oversight, tensions between academic commitments and training participation, shortages of personnel with management and instructional expertise, and inadequate provision of theoretical knowledge in training programs. In response, the study proposes the following measures: refining operational models and introducing broader social resources; strengthening governmental regulatory mechanisms; advancing the integration of sports and education through enhanced school–enterprise collaboration; establishing professional talent teams and developing the coaching workforce; and increasing the teaching of theoretical content. These recommendations are intended to provide a conceptual basis for regulators and institutional operators seeking to improve the basketball training market.