Research on the Construction of Digital Media Major Courses Empowered by Generative Artificial Intelligence

Huayang Zhang; Songhua He

doi:10.62177/jetp.v2i2.329

Authors

Huayang Zhang Shenzhen Polytechnic University
Songhua He Shenzhen Polytechnic University

DOI:

https://doi.org/10.62177/jetp.v2i2.329

Keywords:

Generative Artificial Intelligence, Digital Media, Education Informatization, Course Construction

Abstract

Generative artificial intelligence, with its powerful content generation capabilities, information processing capabilities, and the characteristics of intelligence and automation, has had a profound impact on the education sector. Taking the construction of digital media major courses as an example, this paper first analyzes the industry impact and course challenges posed by generative artificial intelligence to traditional digital media. Subsequently, it introduces the construction, application, and evaluation models of digital media courses empowered by generative artificial intelligence. Finally, based on the technology of generative artificial intelligence, the paper proposes reflections and future prospects for the construction of digital media courses, aiming to provide useful references.

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