Cultural Aphasia in Higher Education: A Case Study from Speech Communication Education in Broadcasting and Hosting Arts

Abstract

 In the context of educational globalization and internationalization, Chinese university students often face the phenomenon of "cultural aphasia" in cross-cultural communication, which refers to the lack of ability to freely express and disseminate local culture. This aphasia not only manifests as a deficiency in language skills but also reflects a lack of cultural awareness and narrative ability. Broadcasting and hosting, as specialized forms of speech communication, play a significant role in the international dissemination of Chinese culture. Through their vivid and authoritative expressions, they can effectively enhance the international influence of Chinese culture. This article summarizes the theoretical evolution of the concept of "cultural aphasia" based on relevant theories in linguistics and communication studies. It combines traditional Western language communication disciplines with the development of speech communication education in Chinese broadcasting and hosting art education, with a particular emphasis on the practical path of broadcasting and hosting in correcting cultural aphasia in universities. Research has pointed out that there is a problem with university broadcasting and hosting majors, where students can complete technical tasks but lack humanistic knowledge, leading to a lack of confidence in cultural expression and a tendency to be speechless. Through case analysis of broadcasting and hosting, their role in enhancing cultural expression is proposed. This article believes that integrating advanced research concepts of speech communication into the broadcasting and hosting art education system not only helps to solve the phenomenon of cultural aphasia but also promotes the international dissemination of Chinese culture and the construction of a discourse system.