Conceptual Framework of the Mechanism of Information Characteristics on Knowledge Sharing Behavior in Online Health Communities

Ke Sun

doi:10.62177/chst.v2i4.833

Authors

Ke Sun Xi'an Polytechnic University

DOI:

https://doi.org/10.62177/chst.v2i4.833

Keywords:

Online Health Communities, Knowledge Sharing, Social Presence, Information Characteristics, Perceived Trust

Abstract

By reviewing past relevant research and based on Social Presence Theory, this study proposes a research framework and constructs a theoretical model. Focusing on knowledge sharing behavior among doctors, it delves into how the richness and authenticity of information in Online Health Communities (OHCs) influence doctors' knowledge sharing behavior through the mediating role of social presence. Additionally, this study will consider the moderating role of perceived trust between information characteristics and social presence, aiming to reveal the underlying motivational mechanisms for knowledge sharing among doctors in OHCs.

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