Controlling Your Fingertips: Dark Patterns and Invisible Manipulation on Short-Video Platforms

Yijia Cheng

doi:10.62177/chst.v2i4.944

Authors

Yijia Cheng Shanghai Qibao Dwight High School

DOI:

https://doi.org/10.62177/chst.v2i4.944

Keywords:

Dark Patterns, Short Video Platform, Algorithmic Manipulation

Abstract

Short video platforms such as TikTok have become pervasive in daily life, powered by algorithmic systems that enhance entertainment and convenience while embedding manipulative design strategies known as dark patterns. By exploiting cognitive biases and bounded rationality, these designs steer user behavior—encouraging likes and favorites or hindering unfollowing—to maximize engagement and profit at the expense of autonomy. This study examines dark patterns in the context of algorithm-driven, infinite-scroll platforms, categorizes their emerging forms, and evaluates their impacts on users and market competition. It further reviews regulatory responses in China and abroad, proposing governance measures to safeguard consumer rights and promote a sustainable digital ecosystem.

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