Study on the Innovative Model of Art Management in the Large-Scale Live-Action Historical Dance Drama "The Song of Everlasting Sorrow"

Abstract

Taking the large-scale live-action historical dance drama The Song of Everlasting Sorrow as the research object, this paper focuses on its innovative model of art management. In the context of cultural and tourism integration, combined with the development needs of live-action performances, it systematically analyzes the project’s core resource composition, innovative model, and industry implications through literature research, field research, and case study methods. The study reveals that The Song of Everlasting Sorrow has constructed a "four-in-one" innovative art management system covering "resource integration, creation management, operation management, and communication management": it realizes resource integration innovation through the three-dimensional collaboration of "text, live scene, and technology"; promotes creation management innovation guided by both "art and market"; optimizes operation management through a full-chain closed loop from "ticket purchase, performance viewing to park departure"; and strengthens communication management via a three-dimensional path of "IP, traffic, and word-of-mouth". This model not only provides a theoretical framework for the "transformation of cultural resources into performance products" in the field of live-action performances but also offers a replicable practical paradigm for the coordinated development of art and commerce in similar projects. It holds significant implications for promoting the return of the live-action performance industry to its cultural core and achieving high-quality development.