Explore the Vlog News Narratology Perspective of Mainstream Media in the Social Liquid Environment

Yaqian Song

doi:10.62177/chst.v2i3.593

Authors

Yaqian Song Jiangxi Software Vocational and Technical University

DOI:

https://doi.org/10.62177/chst.v2i3.593

Keywords:

News Narrative, Mainstream Media, Video Blog, Social Liquefaction

Abstract

Since the beginning of the new century, the development of mobile Internet and digital media technologies has become increasingly rapid, and the liquefaction of society has become increasingly prominent. And the mainstream media standing in the liquid society is also undergoing changes in the flowing modern field - a profound transformation from traditional TV discourse to personalized communication. Against this backdrop, Video Blogging (Vlog) , as an emerging form of video communication, has gained widespread attention among the younger generation thanks to its first-person perspective, life-like scenarios, and emotional storytelling. As a result, it has been embraced by China's news media as an innovative practice in news reporting. In recent years, it has become increasingly common for mainstream news media to adopt vlog-style storytelling in news communication. This approach can expand the communication channels of authoritative media and further reshape the influence advantages of mainstream media. Taking vlog news distributed by domestic mainstream media on new media platforms such as Weibo and Bilibili as examples, this paper analyzes the narrative characteristics of vlog news reporting and explores the innovative aspects of mainstream media's vlog news narration in the context of a liquid society.

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