AIGC-Enabled Curriculum Reform and Teaching Practice in Digital Media Art and Ethnic Culture Communication

Boqin Liang

doi:10.62177/chst.v3i3.1763

Authors

Boqin Liang Yunnan College of Business Management

DOI:

https://doi.org/10.62177/chst.v3i3.1763

Keywords:

AIGC Empowerment, Curriculum Reform, Ethnic Culture, Digital Media Art Design

Abstract

With the increasing integration of digital education and excellent Chinese traditional culture, integrating AIGC-enabled digital media art and ethnic culture communication into university curricula has become an important approach to improving educational outcomes. This study takes a digital media art programme at an applied university in Yunnan as the research context and uses the course Digital Media Art and Ethnic Culture Communication as a case to explore the integration of AIGC into curriculum teaching. This approach promotes curriculum innovation, enhances students’ identification with ethnic cultures, and supports cultural confidence education and value-oriented learning.

A course action research method was adopted in this study. The participants were third-year undergraduate students majoring in digital media art. The teaching practice consisted of 32 class hours over an 18-week period. A three-dimensional coupled curriculum reform framework of “cultural exploration–technology empowerment–innovative design” was developed, and a practical teaching pathway was implemented in authentic classroom contexts. Furthermore, a four-dimensional course evaluation model covering “process, outcomes, cultural value, and technology ethics” was established.

Classroom practice demonstrated that the proposed framework effectively addressed the superficial application of digital technologies in teaching, improved limitations in existing evaluation systems, and alleviated students’ shallow understanding of ethnic culture. The integration of AIGC also expanded traditional teaching resources and enhanced students’ creative output efficiency. Integrating AIGC-enabled digital media art and ethnic culture communication into university curricula provides a valuable pathway for curriculum innovation and the sustainable transmission of ethnic culture, offering practical references for curriculum reform in design-related higher education programmes.

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