Leadership Practices and Process Reconstruction in the New Business Forms of Film-Tourism Integration Driven by Generative AI

Xinluo Lu; Xuhang Li; Hejun Liang; Gaoshan Wu

doi:10.62177/chst.v3i1.1084

Authors

Xinluo Lu RMIT University
Xuhang Li Harbin Normal University
Hejun Liang The Hong Kong Polytechnic University
Gaoshan Wu The Hong Kong Polytechnic University

DOI:

https://doi.org/10.62177/chst.v3i1.1084

Keywords:

Generative AI, Film Tourism, Leadership Practice, Process Reconstruction, Non-Human Agency

Abstract

This paper explores how leaders' practices and reconstructing of processes are changing under the influence of Generative AI within the emergent industry of film tourism. The researcher, through an interpretivist paradigm, undertook semi-structured interviews with thirty-six industry leaders from film production and destination management industries. Data analyses were done through reflexive thematic analysis, which identified how professionals adapt to the integration of autonomous technological agents. The findings indicate that there was a significant shift in management from an approach based on tradition to one more dominated by cognitive orchestration, in which leaders balance human intuition with algorithmic agency. The findings emphasize that the reconstruction of organizational work processes shifted from linear models toward parallel and simultaneously coordinated digital ecosystems. The most important challenges involved the need for ethical stewardship to maintain cultural authenticity against automated content generation. This research informs how the convergence of cinematic storytelling with travel is being reconstituted through generative technologies. The framework will help to navigate human-AI collaboration in cultural industries.

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