The Current Situation and Predicament of the Development of Rural E-commerce Cooperatives in Kashgar

Abstract

With the large-scale development of China's e-commerce industry, rural e-commerce cooperatives have become an important carrier for promoting the transformation of the rural economy. This article takes Kashgar Prefecture as an example, combined with field research and theoretical analysis, to explore the current development status, predicaments and optimization paths of rural e-commerce cooperatives. Research shows that Kashgar rural e-commerce cooperatives have played a significant role in promoting rural economic growth, improving farmers' living standards and facilitating urbanization. However, they still face challenges such as insufficient infrastructure, shortage of talents and low integration of the industrial chain. Based on the analysis, this paper proposes countermeasures such as improving policy support, strengthening technological empowerment, and optimizing supply chain management, with the aim of providing theoretical references and practical guidance for the sustainable development of rural e-commerce cooperatives in Kashgar and similar areas.