云南咖啡商标与地理标志协同机制: ——面向东南亚市场的整合性综述

FENGYU ZHAO; 王韡怡; 许敬茹; 蒋亚楠; 刘晓东

doi:10.62177/apss.v2i5.1802

Authors

FENGYU ZHAO Southwest Forestry University, China
王韡怡昆明经济技术开发区知识产权发展研究院
许敬茹西南林业大学经济管理学院
蒋亚楠西南林业大学经济管理学院
刘晓东西南林业大学经济管理学院

DOI:

https://doi.org/10.62177/apss.v2i5.1802

Keywords:

云南咖啡, 企业商标, 地理标志, 集体声誉, 价值链治理, 东南亚市场

Abstract

为明确云南咖啡面向东南亚市场时企业商标与地理标志协同运用的条件，基于声誉、集体行动和全球价值链治理理论，采用整合性综述方法，对消费者评价、质量行为及收益分配证据进行比较与主题归纳。研究表明，标识协同包括信息互补与治理互补，分别取决于新增产地信息的购买相关性及共同规范与企业责任的衔接；消费者估价、交易成交和生产者净回报处于不同环节，组织服务、渠道控制与成本分担影响收益传递。据此提出境外权利衔接、质量责任落实、市场信息转化和成本收益协调四项条件及相应研究命题。云南咖啡应将标识运用落实到具体交易，在原料采购中衔接验收与结算，在终端销售中检验信息增量，在跨境加工中明确用标权限与责任。

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