Empowering Cultural and Creative Product Design through AIGC in Tourism Contexts: A Human–AI Co-Creation Perspective

Zhehao Yang; Zhengyuan Liu

doi:10.62177/apemr.v2i6.929

Authors

Zhehao Yang City University of Macau
Zhengyuan Liu The University of Manchester

DOI:

https://doi.org/10.62177/apemr.v2i6.929

Keywords:

Cultural Tourism, Human-AI Co-Creation, Cultural Sustainability

Abstract

Artificial Intelligence Generated Content (AIGC) has become a transformative force reshaping the intersection between digital creativity and cultural tourism. This study investigates how AIGC empowers cultural and creative product design in tourism scenarios and reconstructs the relationship between tourists, culture, and destinations. Building upon human–computer interaction and cultural sustainability theories, a “Human–AI Co-Creation Loop” is proposed to illustrate how cultural narratives can be encoded, visualized, and personalized through AI. Using multi-case analysis from Lijiang (China), Kyoto (Japan), and Barcelona (Spain), this study reveals that AIGC enhances cultural translation, aesthetic diversity, and participatory engagement while posing authenticity and ethical challenges. The research contributes theoretically by integrating AIGC into sustainable tourism design discourse and practically by offering a design-driven framework for cultural innovation in the AIGC era.

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