Investigation and Analysis of the Current Situation of Sports Tourism in China

Abstract

This study investigates the current status and influencing factors of sports tourism in China through quantitative research methods, including questionnaire surveys and data analysis. The research explores the impact of demographic characteristics (gender, age, occupation, income) on preferences for sports tourism types, destinations, consumption patterns, and participation constraints. Key findings reveal that men predominantly favor adventurous and sports event-related activities, while women prefer fitness and leisure-oriented tourism. Younger participants (18-25 years) show higher engagement in diversified and stimulating activities, whereas middle-aged groups prioritize cultural experiences. Economic constraints, time limitations, and insufficient information are identified as major barriers to participation. Consumption analysis highlights accommodation and transportation as primary expenditures, with gender-specific preferences in spending. The study proposes targeted strategies for future development, including diversifying tourism products, enhancing infrastructure, leveraging digital promotion, reducing costs, and optimizing environmental conditions. These recommendations aim to address current challenges and promote the sustainable growth of sports tourism in China.