Research on the Inheritance Path of Intangible Cultural Heritage under the Strategy of Cultural Digitalization—Taking a Number of Intangible Cultural Heritage in Shandong Province as an Example

Abstract

This article takes the cultural digitalization strategy as the entry point, and takes the intangible cultural heritage in Shandong as an example to explore its contemporary inheritance and diversified practice strategies. Studies have shown that intangible cultural heritage is an important carrier of regional culture, and current challenges facing intangible cultural heritage—such as insufficient inheritance space, narrowing transmission areas, and limited communication channels—coincide with the opportunities presented by the digital era. Shandong Province has explored Lu brocade and gourd carving from the technical level, platform construction, collaboration with industries, etc., but issues such as uneven development, redundant efforts, insufficient coordination, and lack of talent remain. This article systematically identifies that intangible cultural heritage must achieve a balance among three aspects: protection, innovation, and communication. At the level of protection, focus on preserving the core content and technical details of intangible cultural heritage through standardized digital recording methods; At the level of innovation, promote the integration of skills with modern media and life scenes to enhance its contemporary vitality; At the communication level, build a hierarchical and classified communication system that connects internal and external to enhance the social cognition and cultural influence of intangible cultural heritage. This paper believes that the inheritance of intangible cultural heritage should always be based on cultural connotation and human inheritance as the core, so as to avoid falling into the misunderstanding of technology supremacy or commercialization. Shandong's practice shows that digital technology can provide important support for the survival and activation of intangible cultural heritage, but it must be combined with the law of inheritance. In the future, we should further improve the mechanism construction, promote multi-party cooperation, and promote the real living inheritance and possibility of intangible cultural heritage in contemporary society.