Research on the Mechanism and Path of Enhancing the Efficiency of Smart Supervision in Live Streaming Economy Empowered by Artificial Intelligence Technology

Kebiao Yuan; Zhijian Xu

doi:10.62177/amit.v1i6.870

Authors

Kebiao Yuan Ningbo University of Technology
Zhijian Xu Ningbo University of Technology

DOI:

https://doi.org/10.62177/amit.v1i6.870

Keywords:

Artificial Intelligence, Live Streaming Economy, Smart Supervision, Technological Empowerment, Mechanism and Path

Abstract

With the development of information technology and the transformation of consumer culture, the live streaming economy has been integrated into China's digital economic system, driving urban economic growth. However, it has also brought about regulatory issues such as information asymmetry, false advertising, difficulty in ensuring quality, and high costs of rights protection. This new economic form of virtualization, real-time, and cross-domain is facing enormous challenges. Traditional methods, such as manual sampling, reporting, and post-event tracing, are unable to meet the complex and ever-changing live streaming economic ecology. The powerful perception, recognition, and understanding capabilities of artificial intelligence provide new possibilities for building a scientific regulatory system in real-time, accurately, and efficiently. This article uses the theory of technological empowerment to explore the operational mechanism of artificial intelligence in regulating the live streaming economy, with a focus on the role of artificial intelligence in empowering live streaming economy regulation in four aspects: data intelligence, behavior recognition, risk warning, and intelligent decision-making. In addition, this article proposes a feasible path for building a smart regulatory system from three aspects: technology integration, institutional collaboration, and talent cultivation, providing relevant inspiration and reference for exploring the construction of a government platform collaborative governance mechanism and achieving modernization of platform economic governance in practice.

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