ZHANG, K. From Willingness to Pay to Behavioral Prediction: Exploring the Interconnection among CVM, CE, and PLS-SEM. Asia Pacific Economic and Management Review, [S. l.], v. 2, n. 6, 2025. DOI: 10.62177/apemr.v2i6.794. Disponível em: https://ojs.apspublisher.com/index.php/apemr/article/view/794. Acesso em: 18 nov. 2025.