YAN, W. Scaling Cross-Border Live-Stream E-Commerce Operations: Practical Experience from Building China’s 10-Billion-Level Sales Channels to Driving TikTok Shop Growth in the US. Asia Pacific Economic and Management Review, [S. l.], v. 3, n. 4, 2026. DOI: 10.62177/apemr.v3i4.1697. Disponível em: https://ojs.apspublisher.com/index.php/apemr/article/view/1697. Acesso em: 9 oct. 2026.