LI, Q.; ZHAO, F. Value-Building Rather Than Risk-Reduction? Effects of TikTok Beauty Recommendation Videos on College Students’ Purchase Decisions. Asia Pacific Economic and Management Review, [S. l.], v. 3, n. 2, 2026. DOI: 10.62177/apemr.v3i2.1310. Disponível em: https://ojs.apspublisher.com/index.php/apemr/article/view/1310. Acesso em: 11 may. 2026.