A Comparative Analysis of Cross-Border E-commerce Payment Tools and User Profiling for Shadow Puppetry Intangible Cultural Heritage

Abstract

With the booming development of cross-border e-commerce, the international sales of shadow puppetry intangible cultural heritage products have gained new opportunities, where the application of fintech tools plays a crucial role. This paper conducts a comparative analysis of operational efficiency and risk control differences between shadow puppetry e-commerce enterprises that utilize cross-border payment systems, supply chain finance, and robo-advisory tools, and those that do not. By leveraging cross-border e-commerce platform data, the study delves into user characteristics across different age groups, interests, and geographic demographics, ultimately designing targeted fintech marketing strategies. These efforts aim to enhance financial service capabilities for shadow puppetry e-commerce and promote its sustainable growth in international markets. The research demonstrates that strategic fintech applications can significantly improve operational efficiency and risk management for overseas enterprises, while precision marketing solutions effectively attract target audiences and expand market share.