Comparative Analysis of Investment Environments for Chinese Auto Parts Enterprises in Mexico and Southeast Asia and Different Development Strategies

Abstract

This paper employs the PESTEL six-dimensional analytical framework to systematically compare the investment environments and strategic differences for Chinese automotive parts enterprises in Mexico and Southeast Asia. The study examines six dimensions—political, economic, social, technological, environmental, and legal—to analyze similarities and differences between the two regions in terms of policy stability, economic potential, social labor force structure, technological innovation capabilities, sustainable development policies, and legal safeguards. Results indicate that Mexico, leveraging its proximity to North American markets, industrial support systems, and free trade agreement networks, is well-suited for high-value-added and technology-intensive enterprises. Conversely, Southeast Asian nations offer greater appeal in terms of labor costs, policy flexibility, and market diversification. Based on these findings, this paper proposes that Chinese enterprises should adopt differentiated international investment strategies: strengthening supply chain coordination and smart manufacturing capabilities in Mexico, while prioritizing localized operations, environmental responsibility, and social governance in Southeast Asia. This dual-track approach will help build a competitive and resilient global development framework.