Research on the Construction of a Big Data-Based Real Estate Marketing Model Based on the Customer Life Cycle

Abstract

As the real estate market becomes more competitive and consumer demands continue to evolve, traditional marketing models are increasingly inadequate in meeting the market’s need for precise and personalized services. The emergence of big data technology has brought new development opportunities to the real estate industry, particularly in customer lifecycle management, where big data can provide deep customer profiling and behavioral analysis to help businesses develop more accurate marketing strategies. By integrating different stages of the customer lifecycle, this paper constructs a big data-based real estate marketing model. The model implements full-cycle management from potential customers to loyal customers through data collection, analysis, and modeling techniques.