A Critical Perspective on the “Swipe-Up” Interaction Design in Short-Form Video Interfaces

Li Ma

doi:10.62177/apemr.v3i7.1675

Authors

Li Ma Shandong Urban Service Vocational College

DOI:

https://doi.org/10.62177/apemr.v3i7.1675

Keywords:

Short-Form Video, Interface Design, Swipe-Up Interaction

Abstract

The proliferation of short-form video platforms has led to a distinctive interaction pattern known as the “swipe-up” gesture, which facilitates content consumption but raises concerns regarding user engagement, cognitive load, and ethical design. This study critically examines the interface design of the swipe-up interaction from both human-computer interaction (HCI) and sociotechnical perspectives. Through literature analysis, interface observation, and heuristic evaluation, the research identifies key usability challenges and cognitive risks, proposes design improvements, and discusses the implications for ethical and user-centered design in short-form video ecosystems. Two experimental analyses are presented, accompanied by visualizations and formula-based metrics. The findings provide actionable insights for designers and policy-makers aiming to balance engagement with user well-being.

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