A Study on the Financial Performance Evaluation of Listed Small Appliance Companies: A Case Study of Joyoung Co., Ltd.

Abstract

As consumer spending upgrades and competition in the small appliance industry intensifies, the evaluation of corporate financial performance has become a key tool for measuring a company’s core competitiveness and sustainable development capabilities. This paper takes Joyoung Co., Ltd. as its research subject and, based on the DuPont analysis framework, selects the company’s core financial indicators from 2022 to 2025 to conduct a systematic analysis of its financial performance across three dimensions: profitability, operational efficiency, and solvency. The study indicates that the decline in Joyoung Co., Ltd.’s net profit margin and total asset turnover has led to a continuous drop in return on equity over the four-year period, revealing issues such as narrowing profit margins and reduced asset operational efficiency. Finally, this paper analyzes the weaknesses in Joyoung Co., Ltd.’s financial performance and proposes countermeasures, aiming to provide insights for the operational and financial evaluation of both the company and its industry peers.