Unveiling Willingness to Adopt Online Privacy Control Measures in Tanzanian Higher Learning Institutions: A Gender-Based Multi-group Analysis Approach

Daniel Koloseni; Herman Mandari

doi:10.62177/apemr.v3i1.1006

Authors

Daniel Koloseni Institute of Finance Management
Herman Mandari Institute of Finance Management

DOI:

https://doi.org/10.62177/apemr.v3i1.1006

Keywords:

Privacy, Control Measures, Gender, Tanzania, Multi-Group Analysis

Abstract

The internet is among the primary learning resources, attracting students to use it for educational and social purposes. Observing privacy when using the internet is essential, especially for students in HLIs, given the privacy and security threats. This research examines the adoption of privacy control measures among students in HLIs. The study employed Structural Equation Modeling (SEM) to identify factors influencing willingness to adopt privacy control measures and to examine gender differences in this regard. Data were collected from 11 HLIs in Tanzania, comprising 390 males and 286 females. The findings for the full sample revealed that risk perceptions, privacy concerns, and perceived trust positively influence students' willingness to adopt privacy control measures. Furthermore, social influence and perceived security awareness positively influenced perceived trust. Additionally, the study found that convenience negatively affects users' willingness to adopt privacy control measures and that perceived risk negatively affects users' trust in the internet. However, neither social influence nor perceived security awareness affects willingness to adopt privacy control measures. The study also found a significant difference in perceived security awareness between genders regarding willingness to adopt privacy control measures. The study ultimately offers implications for researchers, practitioners, and managers seeking to promote the adoption of privacy control measures among students.

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References

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